A Bold New Chapter: SMDC Unveils Brand Refresh and New Residential Segments

Building on the momentum of its 20th anniversary, SM Development Corporation (SMDC) ushers in a defining moment in its journey: a bold brand refresh that sharpens its identity and introduces three new residential segments — each tailored to meet the evolving needs of Filipino homeowners today.

With over 100,000 homes turned over and a national footprint spanning key growth areas across the country, SMDC is evolving in step with the changing aspirations of today’s Filipino homeowners. The brand refresh reaffirms SMDC’s identity as a developer committed to life-centered communities — places that empower individuals and families to live with ease, comfort, and connection.

“At the heart of this refresh is a renewed commitment: to build homes that elevate lives,” said Jessica Sy, Vice President and Head of Design, Innovation & Strategy of SMDC. “We are deepening our focus on design, sustainability, and holistic living, all while remaining anchored on our core strength — bringing people closer to opportunities, infrastructure, and the SM ecosystem.”

INTRODUCING SMDC’S RESIDENTIAL SEGMENTS

To better serve a broader and more diverse market, SMDC is proud to introduce three new residential segments under its refreshed brand architecture:

SMDC Heights: High-rise vertical communities that place residents at the center of urban energy and ambition. Strategically located in prime city hubs, SMDC Heights developments offer panoramic city views, direct access to transport and lifestyle destinations, and amenities that echo the aspirations of modern city dwellers.

SMDC Nature: Mid-rise, low-density communities designed around air, light, and open green spaces. Rooted in wellness and sustainability, SMDC Nature developments provide early nesters and families with thoughtful architecture, breathable environments, and everyday proximity to life’s essentials.

SMDC Symphony Homes: An entirely new house-and-lot brand dedicated to democratizing suburban living for emerging Filipino families. Blending affordability with good design and accessibility to SM malls and transport networks, SMDC Symphony Homes opens doors for first-time homeowners to plant roots and grow with confidence.

Together, these three distinct segments form a unified ecosystem of choices —allowing SMDC to meet Filipinos where they are in life, whether in the midst of their careers, starting families, or investing for the future.

BUILT ON SCALE, EVOLVING WITH PURPOSE

This brand evolution comes on the heels of SMDC’s 20th anniversary, a milestone that celebrates two decades of enabling homeownership at scale and at speed. From vertical cities beside major transport links to master-planned

townships in growth corridors, SMDC continues to expand its footprint across the country while rethinking what modern Filipino communities can be.

“SMDC is no longer just a vertical housing brand — it is a platform for good living,” said Sy. “This refresh signals not just who we are, but who we want to become: a trusted partner in nation-building, deeply invested in the everyday lives of the people we serve.”

With this new chapter, SMDC commits to building forward — developing homes that are not only attainable, but meaningful, resilient, and connected to a greater whole. Because the good life shouldn’t be out of reach. It should be right where you are.